Company Portfolio

We are a Dubai based sports and fitness company specializing in the distribution, marketing and sales of a comprehensive range of fitness equipment to both the commercial and home markets.

With a distribution network covering multiple markets in the GCC, Middle East and North Africa, our market leading product lines are designed and developed under some of the top brands within the world of sports and fitness today, including adidas, Reebok and Dynamax.

Our extensive range of equipment ranges from the small, portable accessories such as gloves, gym balls and yoga mats, to the larger strength and cardiovascular equipment including treadmills, bikes and workout benches.

We aim to deliver world class performance to our retail and commercial partners by offering unrivalled product innovation, impeccable service throughout, and effective, engaging marketing initiatives to drive sales.

Experience is also a key factor with our management having over 40 years working in the sports and fitness field in the region and also working with key partners to ensure seamless supply and customer service.